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Founded in 1917 in Lengnau, Switzerland, the brand originally produced watch movements for other watchmakers. In the late 1950’s, Rado started to produce and sell watches under its own name. The Rado DiaStar watch introduced in 1960, featuring a blend of sapphire crystal and hard metal on the case and bracelet, holds the distinction of being the first scratch-proof watch in the world.

Doron Basha sits down and discusses the watch industry with Scott Rosen, former Hublot Watches president.

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Free shipping and free returns are included on all domestic men’s and women’s watch purchases within the continental United States at

Friday is always a while of excitement at World of Watches and amongst our loyal shoppers because it marks the arrival of the ever-popular INVICTA WEEKENDER sales event.  Indeed, for two days we mark down the price of our Invicta inventory for the best prices possible on the best-selling brand name watches.

Image courtesy of  Wiki Commons

Yes It’s For Real – Cyber Monday Savings Start Now!

Invicta men’s watches are not only helpful but they’re gorgeous! The stainless steel design on the one pictured here is a classic look that will last you a very long time. The shiny metal never goes out of style and the easy to read face makes it a great buy!

2012 Trends for Luxury Watches

Spring is here and judging from the weather outside it still feels like late winter with temperatures throughout the nation hitting highs in the low 50’s this week. In fact the warmest parts of the nation: Hawaii and Florida are only experiencing highs in the low 70’s today.

Both the Swiss Legend Sprinter chronograph and Red Line Velocity chronograph are outstanding racing inspired choices for Father’s Day.  The exhilarating dynamics of the Swiss Legend Sprinter is sure to impress Dad with its muscular, oversized 47mm diameter case in stainless and striking black silicone strap with embossed tire-tread detail.

Breitling watches are known for their over-sized faces.  This is a feature that was originally intended for better visibility, yet today it is a signature feature of Breitling watches. Many Breitling models feature a mechanical automatic winding mechanism and are equipped with additional functions such as the flyback function, split-second, moon phase, date display and so forth.

Free shipping and free returns are included on all domestic US watch purchases at

Winning Miami Open Style

The signature, updated Movado Museum dial features polished silver colored sword hands and the signature Concave dot at the 12 o’clock hour along with cabochon dot hour and minute markers. Features include Swiss-made quartz movement inside for precise time-keeping accuracy, along with a scratch resistant sapphire crystal above the dial and water-resistance to 30 meters or 100 feet. The Movado Concerto watch is 30mm in diameter and 7mm thick.

Swiss Legend Blue Geneve

Features include a glare-proof, scratch resistant sapphire crystal above the dial, along with a locking screw-down crown and case back for water-resistance to 100 meters or 330 feet. The Rolex Oyster Perpetual Datejust Automatic men’s watch is 36mm wide and 12mm thick.

Breitling is another watchmaker long associated with the world of aviation since the brand produced onboard chronographs used in aircraft cockpits in the 1930’s. During World War II, the British Royal Air Force equipped their air-fighter planes with Breitling time instruments for air strike missions.

Breitling Chronospace

Ground-breaking in style and spirit, the U-Boat Flightdeck Chronograph offers a distinctive blend of black ion-plated stainless steel, high-tech ceramic, carbon fiber and leather. The ultra-bold case in black ion-plated stainless steel with a satiny brushed finish is presented on the handsome black leather strap with decorative pierced detail.

De Grisogono is renowned for introducing dramatic and hauntingly beautiful black diamonds in their opulent and imaginative jewelry collections in the early 1990’s under the helm of designer and proprietor Fawaz Gruosi. Chopard commissioned Gruosi to create the Ice Cube jewelry watch collection a few years later, which was met with widespread praise and popularity. Under  Gruosi’s direction, De Grisogono launched their first watch collection in 2000, featuring the originality and dramatic characteristics the brand is famous for.

De Grisogono Instrumento Uno Chronographe

Free shipping and free returns are included on all domestic men’s and women’s watch purchases within the continental United States at World of Watches.

The Swiss Legend Challenger offers an invigorating and triumphant profile with its stout, 49mm diameter stainless steel case, which is 14mm thick as well. The case is fully integrated into the matching brushed and polished multi-link bracelet, crafted in premium surgical grade stainless steel.

However, this week you can opt to shop popular online retailer and get four outstanding watches, plus a 10-slot watch box for just 9.99. Over 250 popular men’s and women’s watches are featured in the promotion from today’s leading watchmakers, including Invicta, Swiss Legend, Elini Barokas, Lucien Piccard, Elini Barokas, Caravelle NY, Christian Lacroix, Akribos XXIV, Stuhrling Original, Kenneth Jay Lane and August Steiner.

Free shipping and free returns are included on all domestic men’s and women’s watch purchases within the continental United States at

Diving watches for the adventurous guy in your life, white watches for the more elegant fellow on your list. There is definitely a particular watch for pretty much anybody you have to shop for. It is a gift that will be nearly timeless, outlasting even the best built gizmos and electronics that will fill their stockings this year.

Durable Luxury Watches

Popular watchmakers including Invicta, Cartier, TAG Heuer, Omega and Movado all started releasing collections with larger and thicker cases. In fact, the average case thickness on a watch is 12mm to 14mm -about .51 of an inch – on both men’s and women’s styles with more robust men’s styles measuring over 20mm thick or .787 of an inch.

Everyone will be watching the Heat face-off against the Pacers tonight in Miami, along with the Spurs playing against the Thunder tomorrow night in Oklahoma City. Additional games are also planned for Sunday and Monday night, contingent on the outcome of the games tonight and tomorrow night.

You’ll find an impressive array of Eterna Watches at World of Watches this week, including popular styles from the Soleure Automatic, Artena, Vaughn, Galaxis, Monterey, Avant-Garde, Grace and Contessa collections.

Eterna Contessa Diamond


Whether you are looking for mens watches, ladies watches, dress watches, sport watches, dive watches, quartz watches, automatic watches, chronograph watches or dive watches — we’ll have it all!!  You may recognize Lior from from his programs on ShopNBC but now you can tune in to WOWtv every Saturday and Sunday where you will find the best deals some of your favorite brand of watches such as Swiss Legend, Invicta, TechnoMarine, Glam Rock and Jacques Lemans.

Oris Watches

Mechanical: Mechanical watches have the honor of being the oldest movement in town. Watches with mechanical movements date back to the 17th Century. How does it work? Here comes the real technical part…the mechanism inside is spring driven and is powered by a series of gears oscillating back and forth at a constant rate. Mechanical watches do require manual winding in order to keep the watch ticking.


TechnoMarine is showcased this week at popular online retailer with their TechnoMarine: Get In The Water event. Over 45 top-selling men’s and women’s watches are featured in the promotion, including styles from the Cruise, Black Reef, AquaSphere and Blue Manta collections