As you drive by the Glashutte watch museum on the way to the A. Lange & Sohne buildings along the charming streets. Chimneys pipe smoke as snow-lined roofs line the hills. This was all very story book looking. I noticed how dedicated Lange is to the city, and to the region for that matter. From sponsorships to philanthropic events, Lange is part of the people and appears to contribute regularly. They do this because the people there are Lange. Over 500 employees now make up Lange's workforce, and the retention rate among employees is legendary. Aside from the obvious international sales of their watches, everything is located in Germany. It is Saxony's own master watchmaker, born and bred. The image of the A. Lange & Sohne advertisement referencing Saxony is located in the Dresden airport, and nicely sums up a distinct character trait of the brand. In Glashutte next to the factory is a long banner on a fence that details the history of the brand to passing drivers. You can't read everything in one pass, but the point is to educate locals as they drive by from day to day - maintaining a sense of local pride.
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