Allow me to present you with another watch concept from Switzerland based Virtual Ideas, a design firm that creates watches for established watch companies (a lot of the time large companies rely on smaller, independent design firms when it comes to watch design. They then figure out how to produce it, market it, and then sell it). The first concept I shared with you (a while back) was the Pink Panther watch concept. The concept watch here is called "Big Time." You can see the thematic similarity to their previous concept design.